When the sun's rays sweep across the Swiss mountain faces, it is a moment when beauty imposes itself – undeniable. It is an instant that emits an understated resplendence – a radiance like no other. Fleeting, it is the hour when beauty is elevated to grace – the grace of the golden hour in the crown of the Alps. 

Inspired by this fleeting moment, La Prairie seeks to recreate its unique radiance and impart it to the skin, imbuing it with resplendence, as if lit from within. One rare, immutable ingredient can transmit this undeniable beauty: gold. A noble metal, its warm, flattering luster withstands the passage of time, remaining, persisting. It bestows its radiance in glowing waves.

This rich, luxurious moisturizer ignites the complexion with the radiance of pure gold, returning a glow to the skin that time has extinguished. This cream, infused with the Pure Gold Diffusion System, provides nutrients, smooths the skin, evens its texture, comforts, and deeply hydrates.

BENEFITS

• Enhances the appearance of radiance in the skin instantly and over the long term.
• Provides nutrients to the skin.
• Evens and smooths skin's texture.
• Helps in the restructuring of the skin and in increasing its volume.
• Hydrates deeply.
• Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour.

Application
Apply morning and evening after cleansing, toning, and application of Pure Gold Concentrate and Pure Gold Eye Cream. Begin with a sliding motion between eyebrows, sliding up to the forehead and continuing towards the temples. Slide across the cheekbones towards the top of the nose, continue down to the jawline and to the chin. Finish by sliding with one hand around the mouth. Repeat the entire pattern until absorbed.